This is one of the reasons why utilization rates can be very high. It depends on the customer and their visibility in the market. According to most copyright laws, photography is as protected as any other work of art. In photography you „don`t sell“ your image or give up your copyright. You give someone a license to use the images for a specific purpose and time. In fact, you are the „lender,“ and they are the „borrowers.“ That`s basically what happens when someone buys stock photography. Creators can submit their work to Creative Commons and license so that brands and others can use the images according to the designer`s terms. Granting a right to use an image under copyright One thing we can all agree on is that we must protect our work. I am not going to spend a lot of time here on the copyright side. Maybe another time, but for now, suffice it to say that you own exclusive rights to your images from the moment you press the button on your camera. However, simply maintaining copyright does not generate revenue for your photo store.

That is where the licensing comes in. Photo fees cover our time, our overload, our experience, and even our creativity. On the other hand, royalties control where and how our images can be used and how. If you project your images correctly, images are created, which can generate revenue even after the session. Let`s take a look at an example that could help sort it all out. When I am hired by a company to photograph an event where they put a new product on the market, my photos fall into the commercial category. The company will use my photos to promote and sell the new product. A photographer from the local newspaper, which also covers the event, can take exactly the same photos as I do, but they will be editorial. The key here is that the difference is not in the content of the photos or how they were taken, but in the end use. The photojournalist and I were both paid to handle the same event, but it is the way each of our images is used that ultimately defines whether it is commercial or editorial work. You could say the same thing to all of us as photographers.

You can check and download a typical license agreement here (and in Word format here). One of the first things you can decide if you concede images are the types of user rights you want to grant. There are two types of non-exclusive user rights and exclusive user rights. The license can be broad or specific depending on the scenario. Your license agreement may contain a .B time frame. Once the time has elapsed, the licensee can no longer use the image without renewing the license. To allow images and grant rights to use the image, you must either be the author of the images or be allowed to authorize the images.

  Posted in: Allgemein